Benefits you count on.

Pre-Opening Support

Here are just a few of the benefits we provide to owners during the pre-opening stage:

• A detailed “Landlord Guide” which outlines all site selection guidelines, lease structuring, and location criteria, such as store placement within a plaza, signage, colors, etc.

• Access to potential sources for project funding using our database of preferred lenders.

• Assistance in your site selection process by reviewing and authorizing your proposed site. Our assistance in this step helps to ensure the best location possible.

• Reviewing and authorizing your final letter of intent with the landlord.

• Assistance with local customization of services, amenities, and price points before the design of your facility is completed.

• As a standard service, elements provides a customized space plan for your club, detailing equipment and all walls/rooms, etc. Our skilled designers are able to maximize the efficiency of a space, and will create a great look with “value engineering.”  Click here to view a sample spaceplan.

• Assistance with designing club signage to maximize visibility.
  
  
• Recommendations on construction and buildout finishes for your club through a club design handbook, which details preferred finishes for flooring, wall color, and murals. Click here for a sample page from our Design Kit.

• A comprehensive set of seven (7) training manuals covering all aspects of franchise ownership.

• Each franchisee is assigned a personal business coach who will setup structured phone calls to walk them through each step of the getting-started process.

• Access to our preferred pricing with national equipment, as well as preferred service contracts and benefits such as free training, free upgrades, or value added services from certain vendors.

• Comprehensive one-week Business Operations Training Program, (ELI – elements™ Leadership Institute) which covers key points directly related to club ownership, sales, marketing and operations.

• On-Site Training Program for pre-opening and opening assistance for two business days to provide assistance and training to you and your staff you during your launch.

Continuing Support

The journey to success never stops, and neither does the support we give to our owners. Here are some of the benefits of continuous support you will enjoy as a franchise owner:

• Information on the latest trends, innovations products and services in the fitness industry, as well as educational and regional events.

• As part of a brand, you will have a representative from corporate available to speak with you on the telephone to discuss your operational experiences and support needs. This is followed with biweekly advanced sales and operations training via Webex on a variety of scheduled topics. Click here to download a sample Owners Training Schedule.

• Complete access to our comprehensive online owners intranet and information library. Click here for a screenshot of our intranet.

• A complete brand marketing kit with updated campaigns, brand manual, promotions, and advertising ideas. See our marketing samples book.

• National and regional meetings and workshops, provided to all Franchisees and club personnel for ongoing training, and sales and production enhancements

• An updated listing of recommended reading materials for sales, marketing, and branding education to keep our owners well-informed, and leaders in the industry.

• Access to www.elementscareers.com, our recruiting website, which helps to attract the best regional candidates to your club. 

• PR and media releases, brand building stories, and articles from elements corporate, with a local media kit and a customized media list for local markets.

• A variety of company websites, including a full-service online web club with updatable local club pages, corporate website, and online booking system for class schedules, training sessions and diet coaching, renewals and billing issues. 

• Our acclaimed online magazine, elements living, www.elementsliving.tv featuring lifestyle articles, media blogs, All Star Fitness Advisory Board, and videos.

• Access to advertising and branding campaigns from our award-winning creative team. Click here to view a sample of an actual branding campaign. -coming soon-

• A full selection of customized branded retail for in-club sales and promotions, including a complete and seasonally updated branded line of high-quality apparel.