elements™ differs from other health club providers in its “balanced lifestyle” approach to fitness, which includes the following components: body, beauty, and mind. The company is backed by an industry-leading expert management team, as well as an All-Star Fitness Advisory Board. elements owns and operates fitness facilities throughout the United States and maintains a central internet website, www.elementsforwomen.com, BalanceD™ - a robust online commercial diet and weight loss portal at www.balanceyourelements.com, and a popular online magazine, www.elementsliving.tv, which contains relevant business information and continually updated articles for the general public.

elements™ key facts:

• elements™ is a premium diet and fitness brand for women, featuring award-winning, innovative marketing and branding.

• elements™ promotes a balanced approach to a healthy lifestyle: body, beauty and mind.

• The company was founded in 2004 and maintains its corporate offices in Miami’s über-chic South Beach.

• The brand boasts an expert management team – one of the most experienced and seasoned in the fitness industry.

• elements™ features hip and stylish boutique clubs, with a 3,500 square feet average size. Years of experience have allowed us to perfect an efficient and powerful business model, value engineered for a lower build-out cost.

• elements™ clubs utilize a Multiple Profit Center approach, and are able to feature components such as yoga, Pilates, weight management, private exercise, supplements, retail and more.

• elements™ also offers many exclusives, such as European-designed Smart Card equipment (which “remembers” each member’s workout, repetitions and heart rate).

• The company provides all of the systems and experience you need to successfully get into business, including: Club Development, Financing, Training & Support, Programming, Marketing, Advertising, National Branding & Support

Online Scheduling

elements™ remains on the cutting edge of technology in all of our programs. The company has recently made investments into our web portals to allow members to find class and group fitness schedules online in real time. The online scheduler also allows members and guests to book and change their diet coaching and personal training sessions on the go, from a computer, office, Blackberry or PDA. This convenience is a nice selling feature for members, and also translates into an increase in revenue for the cubs, as well as optimum efficiency for staff.  Trainers and coaches are able to review their schedules, in real time, from any location or from their phones, ensuring a client is never missed, and minimizing the frustration of cancellations.